Monthly Archives: March 2013

Lego using a girl to advertise in 1981 with a girl and Morrisons putting Lego in its ‘boys’ toys’ section’ in 2013

This isn’t a post with a well thought out start, middle and end. It’s just something that has bugged me since seeing this photo above yesterday. It was tweeted by Jake Wallis Simons and shows a Lego advert using a girl in 1981.

My six-year-old daughter loves Lego but even she was put out when we looked up and spotted this sign in Morrisons in Cwmbran this afternoon.

The 'boys' toys' section in Cwmbran Morrisons

The ‘boys’ toys’ section in Cwmbran Morrisons

A ‘boys’ toy’ section in supermarket? I’ve shopped here before and looked at the toys but had not noticed this sign. Of course as a parent you spot the dolls and the footballs in a toy aisle but just let your kids choose what they want. A big sign hanging down off the ceiling telling shoppers ‘this is just for boys’ is a bit annoying.

Advertisers will probably talk about targeting specific customers to maximise profit.

My daughter said it was ‘really annoying’.

As I pushed the trolley around the shop I told her the best thing she could do is spend her pocket money on Lego in another shop. She replied ‘nah. I still want to buy stuff’. So my attempt at getting her to protest with her money failed. She didn’t buy anything today by the way. I’ll see if the Lego section in WHSmiths can tempt her next time we are in town.

I tweeted Morrisons the photo and this is the reply.

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The 7 pubs that have appeared in every Good Beer Guide on a Google Map

The Good Beer Guide 2013

The Good Beer Guide 2013

Google Maps is a clever tool that I use to save places I visit or want to visit. I recently found out you can create your own maps which can then be shared. I’m a Google Maps novice so this was my first attempt.

In this month’s What’s Brewing newsletter from CAMRA a story appeared about the seven pubs that have appeared in every Good Beer Guide. Colin Valentine, the chair of CAMRA, has set himself the challenge of visiting all of them to celebrate the 40th anniversary of the Good Beer Guide.

If you have managed to drink in all of them email tom.stainer@camra.org.uk from CAMRA and tell him your story.

The only I’ve visited is The Star Tavern in Belgravia. This was where the Great Train Robbery was planned.

Here is a link to take you to a public Google Map I’ve created so you can find them.

“Strong messages.Strong campaigns”.Advice from Peter Carroll who led the Gurkha justice campaign #nhfcomms13

Gordon Brown told Peter Carroll and Joanna Lumley: “It has been a great campaign. I’m going to give you what you want.”

This was the culmination of the Gurkha Justice Campaign to change the rules so any ex-Gurkha who has served over four years in the British Army would be allowed to settle in the UK.

At yesterday’s National Housing Federation Communications and Marketing conference Peter was the top speaker of the day. In 30 minutes he shared his advice for running a campaign. Here are some of his soundbites.

“Campaign are driven and born in emotion because we want to get that buzz in the end.”

“Campaigning for column inches is fine but campaigning to change lives is better.”

“It matters what you are doing. If you always keep that in your heart and mind you will get that buzz that you have made a difference.”

“At the heart of every campaign, small or big , there has got to be belief you can win.”

“Joanna Lumley is going to be on College Green at 4pm and she is really angry.” This was the simple one-sentence press release he sent to the Press Association.

“Don’t strangle a campaign with committees. Go with the moment. It should be small, loose and highly reactive.

“It was exhilarating. It was thrilling. There are 60,000 people whose lives are better because of the campaign.”

Love infographics? Love football? See how Swansea Council make the most of Swansea FC being in the Premier League

Swansea in Europe

Swansea in Europe

 

The best Swansea hat-trick scored since May 2011 for the local council was using PR, online media and outdoor media to put the spotlight on the area as a place to visit for football fans.

At yesterday's CIPR Cymru's annual general meeting the guest speaker was Steve Hopkins, marketing services and tourism manager for the city and council of Swansea.

He said that when the goal went during the 2010/11 play off final to take the team to the Premier League he did not know what happen. During a 20 minute chat he explained how focusing on tactics around the 'hat-trick' strategy had been used to show-off the best the area has to offer.

The key messages for the campaign:

– More than a 90 minute kind of place

-Stay for extra time

-Make the call

-Where the grass meets the sea

Steve said some journalists had arrived at their hotel late on a Friday evening and opened their curtains in the morning to be blown away by being so close to the sea.

The council worked with Working Word PR on the campaign. Infographics were part of the tactics and were shared and talked about online by national and regional journalists.

A number of brilliant infographics produced by Working Word and the council are on the Visit Swansea Bay website . Here are three of my favourites.

Used when Man Utd came to Swansea

Used when Man Utd came to Swansea

Used when Aston Villa came to Swansea

Used when Aston Villa came to Swansea

Used when Stoke came to Swansea

Used when Stoke came to Swansea

Since May 2011 visits to the Visit Swansea Bay website have gone up 23%.

The Visit Swansea Bay facebook page now has over 28,800 likes.

The Visit Swansea Bay twitter page now has on twitter 3,800 follower.