Tag Archives: cwmbran

Lego using a girl to advertise in 1981 with a girl and Morrisons putting Lego in its ‘boys’ toys’ section’ in 2013

This isn’t a post with a well thought out start, middle and end. It’s just something that has bugged me since seeing this photo above yesterday. It was tweeted by Jake Wallis Simons and shows a Lego advert using a girl in 1981.

My six-year-old daughter loves Lego but even she was put out when we looked up and spotted this sign in Morrisons in Cwmbran this afternoon.

The 'boys' toys' section in Cwmbran Morrisons

The ‘boys’ toys’ section in Cwmbran Morrisons

A ‘boys’ toy’ section in supermarket? I’ve shopped here before and looked at the toys but had not noticed this sign. Of course as a parent you spot the dolls and the footballs in a toy aisle but just let your kids choose what they want. A big sign hanging down off the ceiling telling shoppers ‘this is just for boys’ is a bit annoying.

Advertisers will probably talk about targeting specific customers to maximise profit.

My daughter said it was ‘really annoying’.

As I pushed the trolley around the shop I told her the best thing she could do is spend her pocket money on Lego in another shop. She replied ‘nah. I still want to buy stuff’. So my attempt at getting her to protest with her money failed. She didn’t buy anything today by the way. I’ll see if the Lego section in WHSmiths can tempt her next time we are in town.

I tweeted Morrisons the photo and this is the reply.

Axl Rose, Dane Bowers, 4yo skater boy and a year of local blogging fun on Cwmbran Life

In 2012 there were 73,792 hits on Cwmbran Life. It was a cracking year that was topped by winning Best Community Blog at the Wales Blog Awards. Other highlights were finding out a Cwmbran man is the lead singer in the world’s best Guns N’ Roses tribute band and bumping into Dane Bowers in a pub.

Today WordPress emailed a summary of this year and you can read it by clicking this link.

Here are the ten links that had the most views in 2012

Home page 22,057 views

Building work has started on a new Morrisons supermarket in Cwmbran 4,440 views

New Chinese restaurant has opened in Cwmbran 1,5823 views

About Cwmbran Life 1,201 views

4-year-old boy stuns visitors and skaters at Cwmbran Boating Lake 1,074 views

Cwmbran mum’s text to teenage daughter goes viral with 27,000 likes on Facebook 1,046 views

Missing dog in Cwmbran £100 reward 922 views

Cwmbran man is Axl Rose in the world’s leading Guns N’ Roses  tribute band 881 views

Dane Bowers has signed to play for Cwmbran Celtic football club 637 views

Photos of today’s fire in Old Cwmbran 558 views